hei, by obli

hei

by obli

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obli has unveiled his new single ‘hei’, out March 29th on Foreign Family Collective.

The new single opens delicately with obli’s wife speaking softly in Norwegian before dropping into sunny feel good chords. Infused with warm strings, a smooth piano melody and an exceptionally catchy vocal
sample, “hei” is a tasteful electronic single, just in time for spring.

With only three singles and a four-track EP release to date, obli enters the electronic scene with fresh momentum and new ideas. Having played in bands his whole life, the solo project represents a new opportunity for the LA based producer – a chance to build something truly representative of himself – a mantra he has been holding onto as he methodically creates his next body of work.

Speaking on the new single obli said:

“I keep coming back to this idea about how music has always been there for me. I really want to make this new music feel more personal than anything I have ever done before. As I was working on this song, I asked my wife who is Norwegian to record a couple of voice memos as personal messages to me. She started the first one with “hei” which means hello in Norwegian and eventually ended up becoming the title of the song.”

In 2019 with only two releases to his name, obli’s music found its way onto a DJ mix from now FFC label mate Mild Minds. Upon hearing the mix, the artist-run label started and curated by ODESZA (home to artists such as RUFUS DU SOL, Big Wild, Jai Wolf, ford., Gilligan Moss, EVAN GIIA and more) was immediately captivated by his unique and personal sound. Officially signing with Foreign Family Collective in late 2019, obli released his debut EP ‘Change’ the following year. The EP garnered attention & support from the likes of KCRW DJ’s, press outlets such as Earmilk, Acid Stag, NUDE, as well as playlisting editors across DSP’s.

The first release of the year, “hei” represents the start of a bigger chapter for obli — a chapter to create a body of work more personal and honest than ever before.

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released March 29, 2022

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obli Los Angeles, California

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